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A look inside ConsultaPanel’s cooking pot

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by ConsultaPanel Team, 20 Nov 2012


What happened in 2012

When it comes to online community research, there’s a lot that happens behind the scenes. Contrary to popular belief, we’re always busy. Either we’re trying to entertain you, trying to pick your brain or trying to convince corporate clients that they should be trying to pick your brain!

Between all the carry-on, newsletters, online surveys, research engagements and internal Facebook scrabble competitions, we also get up to a bunch of other stuff as well. Here’s a quick rundown of what’s been cooking on our side:

Awards

Since May 2012, we’ve spent approximately R55 530 on awards for you lot! Some of the lucky award winners are Shani Waldbaum for the Gautrain brand study, Peter Williams from the China perception study and Gavin January, Legohu Ntsoane, Paul Shaw and Antoinette Van Rooyen from the Lifestyle and Technology survey. This amount is excluding the awards (totalling about R40 000) that were allocated for participants in some of our big surveys namely New vehicle buyer survey, Motor plan research, Banking brand power index and The future employment study.

We’ve been researching everything

This year, we covered a huge variety of topics. One of the great things about working at ConsultaPanel (and hopefully participating in our online surveys) is the fact that you get poked and prodded about everything from insurance and banking to smoothies, social media and rugby.
 
This year, our panel members also helped FNB choose a name for their new banking app (FNB Geopay) – which goes to show that you guys are basically a team of creatives and should all apply for marketing positions at Ogilvy, Nando’s, blue chip corporates or whatever tickles your fancy! Congratulations! Besides the surveys, we also launched a new student panel and got the rest of you guys involved in testing the effectively of advertising campaigns and concepts. This was fun and we’re grateful for your involvement.

Our partnership with SAcsi

We’re going to be working with the South Africa Customer Satisfaction Index (SAcsi) and panel members may have the opportunity to take part in some of the research that we’re going to be doing with them.

A bit of background about SAcsi:

SAcsi is the local economic indicator of customer evaluations of products and services that you will find in everyday homes in South Africa. SAcsi’s goal is to become the most widely recognised measure of how customers in South Africa view the quality of household goods and services supplied to them by companies representing the national economy. It’s the first independent index that covers several industries – we are SUPER stoked about being able to partner up with them. We (together with Consulta Research) are going to be doing data analysis and collection and we’re looking forward to getting the panel involved in this research.

It’s been a great year, but it’s quickly coming to an end. Thanks for all your support – we look forward to a fantastic 2013 together!



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