Here at South Africa’s largest online research panel
, we like knowing everything and anything about our panel members. We want to know what you like to read, what your opinions are about Ocean Basket’s sushi, where you get your news from and whatever’s on the top of your mind.
A while ago we sent out an online survey to find out what kinds of media you use to stay up to date about the things that interest you – such as education, news, tourism and so forth. These were some of the results from this online market research initiative
Most important source of news-related information
Just over 80% of you said that the radio was your most important source of news related information. Television programs followed in second place, with 77% of respondents saying that they got their news from TV. A surprising result was that only 36% of respondents said they used social media to stay updated with news (this is surprising because social media is one of the fastest ways to break news, with an increasing number of news agencies relying on their journalists to live tweet breaking news events). Throughout the survey, social media faired relatively poorly – with respondents only noting this source as a relevant place for social contact and communication and not for news related information.
We also asked you which information sources you use to stay updated about entertainment news like movies, shows, music events, hobbies and so forth. The top sources for entertainment news were TV programs and other people (such as interacting with friends). The third most important source was the internet, followed by radio and magazines.
How you guys learn and stay healthy
A staggering 84% of respondents rated the internet as their top source for education related news, such as teaching materials and educational events. This trend followed through for health related news, with 81% of respondents listing the internet as their top source for health news as well.
Print is still relevant for business news
Another noteworthy result was where panel members found their news about the financial sector and other economic issues. 79% of respondents said they used the internet to stay updated with business news, which is only one percent higher than newspapers – which came in at 78%.