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Panel inception – THAT just happened!

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by ConsultaPanel Team, 30 Apr 2014


We’ve launched an online research panel that’s dedicated to advertisements. Find out more here.

Our online research panel has recently done the impossible: PANEL INCEPTION. It’s a panel within a panel and we are this close (shows 2cm gap between finger and thumb) to personally contacting Leonardo DiCaprio to star in a commercial for this panel-within-a-panel.

But before we get ahead of ourselves, here’s a quick run-down of what it’s all about:

The new panel is dedicated to research initiatives that relate to advertisements. If you’re the type of person who had a lots to say about Vodacom’s irritating Meerkat, you didn’t think Fatti’s&Monni’s were too offensive when they put the ou tannie back in the closet or you didn’t even get to SEE the recent DA advertisement before SABC pulled it from the air – then this panel is for you. You don’t have to know the ins and outs of every advertising campaign, but you have to be able to look at an ad and let us pick your brain about what you thought of it.

If this sounds like something you would want to do, then it’s time to join this panel, called the Ad’iee online community. Should you qualify to form part of our ConsultaPanel Ad’iee community, you will be able to connect with like-minded individuals and share your opinions of ads.  You will also be able to view some of our top clients’ ads before they hit the circuit. This is a safe-space – so don’t be afraid to put the popcorn down and start chatting as if you are the new Advertising exec at a major firm.











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